Blue Spirulina and Butterfly Pea can both enter the shortlist for blue or blue-purple product concepts, but they should not be treated as interchangeable names on a catalog.
Compare the visual direction first
Blue Spirulina is presented in our catalog as a blue option, while Butterfly Pea Powder is presented as blue to purple. Start by defining the target appearance before choosing which sample to test.
Then compare the application
Look at the finished product, recipe and processing context. A sample should be tested in the actual formulation rather than selected only from a product photo or dry powder color.
Keep the commercial decision attached to the test
- Which finished product are you making?
- What visual direction do you need?
- What is the expected first order?
- When do you plan to purchase?
Compare the current blue options
Send the product format and target visual direction before requesting samples.
Request Blue Color Options